B.Voc. Course Details

COURSE NAME: B. VOC, MARKETING IN RETAIL MANAGEMENT

Introduction: B.Voc or Bachelor of Vocation has become one of the most popular courses in India as vocational or skill-based education is more significant in the current times. B.Voc aims at providing adequate skills required for a particular trade. The course is different from traditional academic programmes as it deals more with application-based studies rather than focusing on only theoretical knowledge. B.Voc is a three-year duration undergraduate course that can be pursued in a wide range of fields starting from healthcare, food technology and hospitality to creative fields like graphic designing and beauty & wellness. One of the biggest advantages of pursuing B.Voc against common degree courses is that a candidate has multiple exit points during the programme and continued industry exposure.

Course Objectives:

The main objective for the curriculum is to provide the learner with an overview of the retail industry, concepts and processes and an opportunity to understand the areas of accountability for a Retail Manager. The learner will also be able to determine a level of interest in pursuing a career in retail management.

Learning Outcomes:

Upon successful completion of this course, the student will have reliably demonstrated the ability to:

1. Evaluate current retailing trends based on consumer, legal and competitive environments.
2. Identify various retail opportunities and evaluate the strategies associated with each type of opportunity.
3. Distinguish and characterize the factors and management tools that retailers consider and use when developing their merchandise mix.
4. Assess current Canadian retail practices in their ability to respond to environmental trends.

---

ELIGIBILITY

Students, who have completed two-year Pre-University course of Karnataka State or JOC Commercial Art of PU Board of Karnataka or equivalent there to, are eligible to seek admission to the B. Voc., degree course.

LEVEL OF AWARDS

The certification levels will lead to Diploma /Advanced Diploma/ B. Voc. Degree in one or more vocational areas and will be offered under the aegis of the University. This is out-lined as follows:

Programme	NSQF levels	Normal calendar duration	Exit Points/Award
Year – 1	5	Two Semesters	Diploma
Year – 2	6	Four Semesters	Advanced Diploma
Year – 3	7	Six Semesters	B. Voc.